# Jack Ross — jackjross.com

> Digital shelf strategist for US CPG brands. Associate Director of Growth at CPGIO. Based in Chicago, IL.

Jack Ross is a multichannel ecommerce strategist focused on US CPG brands — Amazon, Walmart, TikTok Shop, Shopify, and retail media. He works at CPGIO (cpgio.com), an ecommerce operator and growth agency serving 450+ consumer brands.

## What I Do

- Ecommerce strategy for US CPG brands across Amazon, Walmart, TikTok Shop, Target+, and retail media
- Growth systems: listing optimization, retail media, fulfillment, channel expansion
- CPG Signal: biweekly intelligence newsletter covering what's moving on the digital shelf

## Brands Supported (current and recent)

Selected brands Jack supports at CPGIO across the digital shelf:

- Lipton Tea & Infusions — iced tea, tea bags, infusions
- Carbona — Stain Devils, Oxy Power, fabric care
- Tabasco — pepper sauces, hot sauce portfolio
- Church & Dwight — Arm & Hammer, OxiClean, Batiste, and other portfolio brands
- Cetaphil — cleansers, moisturizers, dermatologist-recommended skincare
- Additional active rosters across food, beverage, household, pet, and beauty categories

## CPG Signal

Biweekly ecommerce intelligence for CPG brand operators. Published every other Monday.
- SIGNAL TERMINAL (landing page): https://jackjross.com/newsletter/ — scroll-driven Bloomberg-style tickers, classified as Margin / Revenue / Marketshare
- Substack archive: https://jackrosscpg.substack.com
- Covers: Amazon, Walmart, TikTok Shop, retail media, AI in commerce

## Writing & Projects

- SIGNAL TERMINAL (jackjross.com/newsletter) — Bloomberg-style landing for CPG Signal, built with Vite + React + TypeScript + Framer Motion
- CPG Signal newsletter (jackrosscpg.substack.com)
- jackjross.com — personal portfolio built as a browser-based terminal
- Brand intelligence platform, sales pipeline engine, pack gap analyzer (CPGIO internal builds)

## Work History

- Associate Director of Growth, CPGIO (cpgio.com) — Chicago, IL
- Focus: US CPG ecommerce strategy across major retail channels

## Connect

- LinkedIn: https://linkedin.com/in/jackjross
- X/Twitter: https://x.com/JackRossCPG (@JackRossCPG)
- Substack: https://jackrosscpg.substack.com
- GitHub: https://github.com/jackyjross
- Email: jack.ross@cpgio.com

## Site

jackjross.com is built as an interactive browser terminal. Type commands to navigate.
Available commands: help, about, projects, blog, newsletter, signal, terminal, contact, ls, clear

To open the SIGNAL TERMINAL newsletter landing page directly: https://jackjross.com/newsletter/